Jiangsu Textile Research Institute Inc.

Recently, the Jiangsu Provincial Department of Industry and Information Technology organized a specialized matchmaking event in Nanjing to support textile enterprises in expanding into international markets.   Key attendees included Huang Ping, Member of the Party Leadership Group, Deputy Director-General, and First-Level Inspector of the Provincial Department of Industry and Information Technology, as well as Zhou Hongrong, Member of the Party Committee and Chief Accountant of SOHO Holding Group. Over 100 key textile enterprises and representatives from municipal industry and information technology bureaus across the province participated in the event.

Jiangsu Textile Research Institute Inc. (JTRI) was invited to share its expertise in cross-border e-commerce applications. During the exchange session, JTRI's marketing director highlighted the company's rich heritage and current development, emphasizing how its dedicated e-commerce platform for functional fabrics achieved breakthroughs using the "SOHO EB2B" system. By leveraging end-to-end digital services, JTRI optimized online customer acquisition through SEO compliance and AI-driven advertising algorithms, significantly improving inquiry-to-order conversion rates. Post-online engagement, the company secured new orders through strategic offline negotiations.

When operating on platforms like Made-in-China.com and 1688, JTRI utilized SOHO EB2B's big data analytics to refine product positioning, enhance promotional strategies, and analyze customer needs in depth, enabling agile adjustments in R&D and marketing. Collaborating with Huihong Zhongtian's "Huifangtong" supply chain management system, JTRI integrated its manufacturing strengths with digital platforms to pioneer an innovative "cross-border e-commerce + industrial cluster" model. This synergy fosters mutual empowerment and drives high-quality foreign trade growth through technological innovation.

Looking ahead, Jiangsu Textile Research Institute Inc. will deepen its collaboration with the SOHO EB2B, harness big data capabilities to optimize product development and marketing, strengthen industrial synergies, and enhance global competitiveness to explore broader markets.